We investigate which accounts merit attention, develop a reason to talk, and manage the outreach. Seven stages connect the research to messages your team can approve and conversations it can develop. You can inspect the evidence and reasoning behind the approach.
An acquisition, new hire, or expansion is a starting point. The useful question is what it could mean for this company, this decision-maker, and the work you offer. We develop that connection, check the evidence, and present the proposed outreach for your approval.
We build an ideal customer profile and weighted scoring model around your strongest customers and commercial priorities. Each criterion requires evidence. Missing information receives no credit, so assumptions cannot inflate account fit; it also does not prove the company has no need.
We examine hiring patterns, leadership changes, acquisitions, funding, product launches, and other developments relevant to your offer. The research asks what has changed and why it might matter. An event alone does not establish a need, budget, or buying intention.
Company announcements, official filings, and other original sources establish the facts used in outreach. Each claim carries its source and date. Aggregated information can point the research in a useful direction, but it must be verified before being asserted.
We assess each account against the agreed criteria, then select a decision-maker whose responsibilities connect to your offer. Current role, business relevance, contact details, and region inform the selection. The rationale is recorded alongside the account research.
We connect the research to a business question your offer can credibly address. Possible needs remain hypotheses, expressed with care. The sequence can include LinkedIn, email, phone, and other agreed channels, with message count, timing, and follow-ups tailored to the campaign.
Two internal human reviewers independently check each sequence against the quality standard. Findings are resolved before your team reviews the work. You then approve individual messages, complete sequences, or batches, requesting revisions where needed. We agree this process before launch.
We manage approved outreach and scheduled follow-ups, maintain the campaign record, and report on sends and replies. Your team takes over at replies, qualifies interest, and books meetings. The research and contact history remain visible to support your next conversation.
A reason to approach the account. Evidence and review behind every sequence.
Read the full criteria in our Quality standards.In a 30-minute research walkthrough, we will examine an example from evidence to message, then discuss your market, campaign scope, approval process, and the work your team would handle.