01 Who we are

The people behind the standard.

You work with the people who connect account research to the commercial approach. Chris and Stefan bring technical and commercial experience to the criteria, messaging, and review standards used to represent your business.

Request a walkthrough → Quality standards
02 The team

Experience applied
to your market.

Portrait of Chris Constantin, founder of The Signal Engine

Chris Constantin

Founder

Chris founded The Signal Engine and runs Aligned in Vancouver. Aligned works with established SaaS companies on margin recovery and exit readiness, addressing technical and delivery problems that affect profitability and valuation. Its practitioners work within client teams to resolve those issues and transfer the capability.

That experience shaped The Signal Engine’s approach: establish the facts, assess the possible business need, and make a credible approach to the relevant decision-maker. Aligned is the founding partner featured in our published case study.

Portrait of Stefan Radu, partner at The Signal Engine

Stefan Radu

Partner

Stefan brings fifteen years of commercial and marketing experience, including roles in online marketing at Autovit.ro, as CMO at RallyTrade, and as Country Manager for AirHelp in Romania. He has been an Associate Partner at Digital Intelligence since 2019 and works alongside Chris on The Signal Engine.

Stefan connects research to the commercial approach: which accounts merit attention, why the offer could be relevant, and how to earn the buyer’s interest. With Chris, he develops the account criteria, messaging process, and review standards for each engagement.

03 How we work

Senior judgment,
close to the work.

A hiring announcement is a fact. Whether it creates a need your firm can address requires judgment. The team assesses that connection, selects the relevant buyer, and shapes the question worth asking, drawing on commercial management, demand generation, and technical diligence.

The team remains directly involved in the quality of the engagement. Account research, factual claims, message relevance, and brand voice are assessed against the published standard, with two independent reviews before your approval. We agree campaign scope and the review effort required from your team before launch.

The technology supports the process. Experienced people remain accountable for the judgment.

Keep reading
Our service → Quality standards → How it works →
Direct accountability

Discuss your market
with the people doing the work.

In a 30-minute walkthrough, we show an example of the research, commercial reasoning, and reviewed message. Then we discuss your offer, target buyers, and how an engagement would fit your team.

Request a walkthrough → Assess your outreach