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Define
A fit model built on evidence.
A custom ICP plus a weighted, evidence-based scoring model. Each fit signal is defined with the exact evidence required to score it. Unknown is never treated as true — the default is zero.
The method that turns a structural event into an approved, personalized send — with a primary source behind every claim and your sign-off before anything leaves. Here is each stage: what happens, what's verified, and what you see.
We don't say anything to a prospect we can't prove. A possible event becomes a claim only after a primary source — with a date — confirms it, and it only goes out after you approve it. The line runs end to end, and you can read it at every step.
A custom ICP plus a weighted, evidence-based scoring model. Each fit signal is defined with the exact evidence required to score it. Unknown is never treated as true — the default is zero.
Continuous monitoring for the events that change what a company needs: leadership transitions, M&A, funding and ownership changes, product launches, regulatory exposure, technology transitions, partnerships.
Every signal is confirmed against a primary source with a date before it is used. Inferred or aggregated data is never asserted as fact — if it can't be traced to a source, it doesn't move forward.
Each account is scored with a per-signal evidence breakdown you can audit line by line. The right contact is identified by altitude — the person who can commission the work, not just feel the pain — and routed by region.
A multi-touch sequence per contact, anchored on a verified signal, framed for that person's role, written in your voice. No fabricated metrics, no jargon, no AI tells.
You review and approve. A documented quality bar plus a review pass means a failing sequence goes back, not out — nothing sends without your yes.
Delivery and tracking are handled. Every touch and reply lands in a clean, auditable record you see but never maintain.
Every claim verified against a primary source. Nothing sent without your yes.
Read the quality bar in full on The Standard.The method is customized to your market, your buyers, and your voice. The next step is a conversation — we walk the line together, end to end.